How I feel about sharing this, in emojis: πŸ˜³πŸ˜–πŸ˜•πŸ˜¬πŸ˜ŒπŸ˜„πŸ˜Š

I buried the lead in last week's note.

This was brought to my attention after I hit 'send'β€”and, having sat with it for a week, I can't help but think I ought to explore what happened there.

What am I talking about?

My offerings.

Specifically, the fact that there's now two ways to work with me: in a six-month intensive (by application only) or in single sessions. Instead of highlighting this new and exciting development (you don't have to buy a whole coaching package if you don't want to! You can experience profound transformation for a mere three hundred dollars!), I tucked it into the 'Work with Me' section in last week's note. I padded it. I played it cool. Inadvertently, of course.

(But maybe not?)

I was of two mindsβ€”and I see this now, only after it was pointed out to me that my Big Announcement came across as more of a parenthesis than a thesis.

My two minds went as follows: 1. This is an amazing opportunity and I feel really good about offering it to my people, and 2. What if my people are offended by my suggestion that three hundred dollars is a great deal?

Oof. That's kind of a lot to unpack. But here goes. In four parts. ;-)

Part 1: Transformation isn't always difficult and it doesn't always require a long span of time.

For some people, a coaching program makes sense; there's work they want to do that can't be done in one conversation.

I've witnessed exquisite transformation over the course of three-, four-, and six-month coaching programs.

For others, however, multiple conversations aren't necessary (not to mention the fact that committing to three or more months of coaching at a price point that exceeds their rent payment just isn't feasible).

I've witnessed exquisite transformation in a single 90-minute session.

Part 2: While it isn't always difficult (and this is something I say often), transformation isn't for the faint of heart.

What do I mean by that?

Shifting a mindset has the capacity to change a lifeβ€”and not everyone is ready or willing to have her life changed.

Change can feel scary and even painful. Change can mean letting go of something we don't want to let go order to make space for our becoming. Change can be really beneficial for us at the same time that it's profoundly lonely.

Part 3: Very little in life is, or should be, one-size-fits-most; coaching is no exception.

My previous service model started to seem one-size-fits-most-y...and that's when I knew I needed to reconsider my approach.

Part 4: In telling you about my new offering, I'm not at all suggesting there's a 'good deal' here.

In the past week, I've had to remind myself that I'm not even in the business of good deals. That's the job of Walmart and Dollar General (and Kohl's, but only if you remember to bring your coupons).

I'm in the business of transformation.


And transformation is an investment. Of money, sure. But also? Of energy and thought and action. You have to want your transformation more than I want it for you. Which is where a fee can be a useful filter.

That being said, I never wanted my fee to preclude someone's ability to experience transformation. At twenty-two hundred dollars, however, I was absolutely out of the realm of 'affordability' for many folksβ€”folks who are ready and willing to change their lives. 

So, while three hundred dollars is hardly pocket change, it is a way of making my service accessible to more people.

Why, then, was I of two minds in sharing my new offerings with you last week?

(Rather: Why was I of that second mind, that 'what if' mind, that money-fearful mind?)

Because, in my own life, I revere thrift and abundance simultaneously. And they're two tricky things to reconcile.

I squeeze out every last bit of toothpaste before tossing the tube and unscrewing a new one and I believe absolutely in my ability to create regular income for myself.

I don't want to ask for more money than I believe is mine for the taking and I absolutely believe that an edgy fee inspires commitment in my clients.

I want you to make good decisions with your money (incidentally, this is none of my businessβ€”isn't it fun to watch me coach myself?) and I believe absolutely in my ability to co-create a massively impactful, 90-minute conversation with you.


You can see this is a many-layered thing. An onion of a second mind.

If you've stuck with me this long: Thank you! Also, I'm curious: What's your take on fees for services? What makes a service 'worth it,' in your book? Do you tend to bring more of yourself to the thing when you've invested more money in the thing? How would you quantify impact or transformation?

Hopefully, you got your fill of me this week with this massive note, because you won't be hearing from me next Tuesday. I've given myself the week off for some travel and family timeβ€”but we'll pick back up with each other that last week of November. If you celebrate American Thanksgiving, here's wishing you a beautiful day of gratitude on the 23rd.